Sometimes life gets super busy and you push back your blog publishing til the last minute.
When that happens, it’s easy to lose track of your blog’s productivity and organization.
And then you face the blinking cursor problem: What in the world am I gonna blog about today?
Well, you can take control of the busyness in your schedule with some simple marketing tasks that will give your blog direction to help you focus, solve the blinking cursor problem with a storehouse of unique content ideas, and plan exactly what you’ll publish way ahead of time to keep it all really easy. In the long run, you’ll be more relaxed and save time that you can use for other awesome stuff.
Secrets To Setting and Reaching Goals
Do you ever feel like you have too much on your plate? I know I have.
Set goals that are achievable and start out small. Doing so will take the weight off your shoulders. There are many secrets that will help you set and reach your goals. Here are a few:
1. Know Your Blog’s Vision And Set Goals To Work Toward It.
When you know your blog’s vision it’s easier to move in the right direction. You won’t follow empty ideas that lead you in the wrong direction. Your blog should point towards your vision.
Have you figured out your vision yet?
If not, here are a few questions to get you thinking about your vision:
- What do you believe in and value?
- What do you want to create? And why is it important?
- Who is your client crush? (ideal reader)
Tips to help you find your client crush:
- Do you know someone in your life, who you’d consider a client crush?
- What are some pain points your client crush is dealing with?
- What might they want to know more about?
- How can you help them?
Once you’ve figured that out, you can write your posts with that person in mind. Later, your client crush will read that post and feel like it was written with them in mind. If you give away useful content, your client crush will start trusting you. They’ll come back for more and will possibly share more with their friends.
2. What Are Your Favorite Bloggers Doing?
Everyone has favorite blogs they like returning to.
- What are your favorite bloggers doing?
- What are they doing well?
- What could they improve?
- Also, if you built something with them? What would it be? Once you brainstorm, set out to create that.
3. What Are Your Goals?
It’s important to keep your goals in check as it’ll save you time and help your brand move forward. In this section, I’ll give you some tips for planning, writing to do lists, and reaching goals. They are all different, yet connected.
What are your goals?
Some goals may include:
- Publish a book you can sell.
- Build your email subscriber list to 18,000 followers.
- Start a Podcast or Vlog.
At the beginning of every day and week, make lists of everything you want to accomplish. I also do this at the end of the month, so I can keep in mind what I’d like to accomplish the next month. Assign goals for each day and when you’d like them accomplished by. Reaching goals is so much easier when you have the end in mind. Make sure to review your goals daily, weekly, and monthly, to stay on track.
Taking some time to plan out your days will help you accomplish more. Brian Tracy said, “It takes only about 10 to 12 minutes for you to plan out your day, but this small investment of time will save you up to two hours (100 to 120 minutes) in wasted time and diffused effort through the day.”
If you aren’t moving toward your goals, figure out why. Take another glimpse at your list and rearrange your goals so they are more attainable.
Something I find important is being reasonable with your goals. It’s better to do a few things well, rather than many things poorly. Sadly, we aren’t super people who can accomplish our whole list in a single day. So next time you try overhaul yourself with too many things to do, sit down and rework your to do list. Aim for only having 3-5 things on your daily to do list.
Keeping lists will help you get results. When I write my to do lists I KISS (Keep It Simple Stupid). Long lists can be overwhelming. It sometimes feels like you are moving nowhere fast and that a tortoise could make laps around you.
Feeling this way may cause you to procrastinate from accomplishing the things on your list. When you feel tempted to procrastinate, that’s a hint you might want to revisit your list with fresh eyes and change some things. Are you trying to do too much? What are the most important things, you need to finish first?
Sharing your goals with other people, will give you accountability to reach your goals. CoSchedule is great for this, because your team will be able to see what is done and what still needs to be done.
Here are some statistics on accountability, which the American Society of Training and Development (ASTD) put together:
“The probability of completing a goal if:
- You have an idea or a goal: 10%
- You consciously decide you will do it: 25%
- You decide when you will do it: 40%
- You plan how you will do it: 50%
- You commit to someone you will do it: 65%
- You have a specific accountability appointment with a person you’ve committed to: 95%”
Phew, that was a lot of information. Here are the gems that we covered above:
- Remember to work toward your blog’s vision when you are making goals and lists.
- Do a few things well.
- What are the most important things you need to finish this week?
Create A Storehouse of Unique Content:
TMG Custom Media said, “90% of consumers find custom content useful.”
It’s true though, isn’t it?
I mean if you think about it for a moment… when you visit a blog, don’t you feel like you’ve hit the jackpot when the content feels like it was written especially for you. I know I do!
That’s why it’s super important to keep your blog posts fresh.
It’s so easy to run out of blog ideas, isn’t it? Here are a few blog prompts to help you harvest unique content ideas, which will get your readers coming back for more.
1. Think about your client crush’s pains? What do they need help with?
Get online where your client crush is spending time, whether that’s on a blog, Twitter, or even on Instagram. Put your Sherlock Holm’s detective hat on and get out that magnifying glass. It’s time to do some searching into their pain points, interests, and activity. In a none creepy way, of course!
A popular way of getting to know your audience is through email questionnaires and polls.
Although, social media is a great way to find out more about your client crush’s pain and pleasure points. Look into hosting a Twitter chat or starting a Periscope conversation.
Build a relationship. They will start trusting you. That is what marketing is all about. Trust will hopefully convert them to purchasing, products, from you.
Another way to find some great blog post prompts is to check out Q&A sites where your client crush is possibly asking questions. Use the questions you find as prompts for your posts. Another great place to sign up is ContentGems. Put in your interests and they’ll send you a curated email every day with blog posts from across the internet.
2. What about your competition?
You know those websites you wish your blog or website could be more like? Go to BuzzSumo and look up those blogs. It will give you a list of posts that were shared the most. It will help you see what hot topics, your client crush likes. It’s definitely worth looking into.
3. Create Catchy Headlines
I’ve always found reading magazine headlines helpful for writing catchy blog headlines. Try it out.
Go to the magazine rack at the bookstore. Look at a few and take some of the headlines. Insert your own words and you’ll have a many great blog topics to write about.
If you want to know how good your headlines are, check out CoSchedule’s FREE headline analyzer. This will seriously save you some time.
4. Don’t Forget To Repurpose Your Old Content
If your blog has been around for awhile, then you probably have a lot of great content on your website. This is brilliant, because you can reuse your old content to create new posts and products.
- Make list posts with older blog posts from your site. Make sure they all relate though. These are always helpful. Besides, list posts do well!
- Turn your older posts into small ebooks. You can use the ebook to capture emails for your subscriber list.
- Use an old blog post and turn it into a video script. Now you can use it for a vlog.
Plan An Editorial Calendar:
Content creation and social media shares will be easier to keep track of when you plan an editorial calendar ahead of time. Solo bloggers and blogs with multiple writers will reap benefits from a content marketing strategy as well.
Aim for setting your editorial calendar up, at least a year in advance. It’ll be easier to come up with post ideas, photographs, and great headlines when you have more time to plan it all out. Take seasons, events, and holidays into consideration when coming up with your content marketing plan.
1. Know The Best Days And Times To Post And Share
Garrett Moon wrote a great post here on CoSchedule about the best times to publish a blog post. Here are some great stats from that post:
- Want more traffic? Then the best day and time to post is Monday at 11 am EST.
- Want more comments? Post on Saturday at 9 am EST.
Once you have a plan for how often you want to publish, stick to it. Consistency is key!
2. Pay Attention To Trends, Analytics, And Social Media Hashtags
When you keep on top of the trends, analytics, and social media hashtags you’ll have better knowledge of which topics are hot and what your client crush is liking or not liking.
When on social media it’s important to research your hashtags and related hashtags that your client crush might use. You can also check hashtags for local and online events, holidays, and brands.
I encourage you to keep a list of hashtags in your Google Docs. It’ll help you find them easily when you need them.
Putting It All Together…
Once you put the “yoga of content marketing” to work in your blog or business you’ll be able to cut back on blog stress. It’s about setting up a marketing plan that you’ll follow so you can set and reach goals, create a storehouse of unique content, and have an editorial calendar that works and gets you results, while feeling more relaxed.
What are some different ways you cut back on blog stress?
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